What belongs on a website for a driving school
- Licence classes one by one. B, BE, B197, A1, A2, A and whatever else you offer. Each class gets its own page so it can be found on Google.
- Transparent prices. Basic fee, driving lesson, special drives, exam fees. Parents do the maths before they call.
- Theory and holiday courses. Dates for theory lessons and intensive courses, which you enter yourself in the admin area.
- Online registration. A form that even a 17-year-old can fill in on a phone in two minutes. Existing driving school software can often be linked.
- Instructors and vehicles. Photos of the team and of the cars and motorbikes. For many learners, gut feeling decides.
- Locations and office hours. Each branch with address, office hours and map.
The pages we usually build
- Home page
- Licence classes
- Prices
- Theory & courses
- Team & vehicles
- Registration
- Locations
- Contact
Common mistakes on today's websites
- The prices are missing entirely, so prospects only compare at the competition.
- The theory dates are out of date because only the former web designer could change them.
- The site is barely usable on a phone, although almost all learners search on their phone.
What should driving schools keep in mind about prices?
Driving schools must publish their fees under the German Driving Instructors Act (Fahrlehrergesetz), and towards consumers the German Price Indication Ordinance (Preisangabenverordnung) applies. On the website that means: basic fee, driving lessons, special drives and exam fees, clear and complete. Transparent prices are also the most common reason why prospects enquire instead of searching on.
How do learners register today?
Mostly on their phone, often in the evening. Online registration with the necessary details, a theory plan with dates and a clear list of what is needed to register save time in the office. Our team has built, among others, the website of Fahrschule Ilsemann in Göttingen, and our parent agency also looks after driving schools with ads.
Websites we've built
Frequently asked questions
Can I enter course dates myself?
Yes. In the admin area you manage texts, images, pages and dates yourself. We handle layout changes, and 10 minutes per month are included.
We have several locations. Does that cost more?
Building is free with several locations too. Hosting with care will be cheaper than your current hosting, and you will know the exact price for your scope before you commit.
Can our domain stay with our provider?
Yes, if you like. Domain and email can stay where they are. Moving to us costs €12 a year per domain and €12 a year per mailbox.
Is there a notice period?
There is no minimum term and no subscription contract with a term. You pay once a year, and the price will not be raised.
Ready for a new website?
We're currently testing freeehouse with a first round of businesses. Claim your spot on the waiting list.