Last updated: 23 October 2026 · By Maurice, freeehouse team · About 3 minutes to read
Wix and Squarespace head to head
Information according to the price pages, accessed on 22 and 23 October 2026.
| Point | Wix | Squarespace |
|---|---|---|
| Entry price | Light, €14 a month, annual | Basic, €13.09 a month, annual |
| Tax | plus tax | conflicting information |
| with shop | Core, €25 per month | Core, €20.23 a month |
| Shop fee | not stated in the overview | Basic 2%, Core 0% |
| Google Workspace, extra | Core: first year free, then a subscription | |
| Design | very free | stricter, highly designed |
| Export | not possible | partly as a WordPress file |
Who is Squarespace better for?
For creatives who want a calm, high-quality look and don't need to move every element themselves. The templates are built so that they are hard to spoil. Shop and appointment booking are well integrated.
Who is Wix better for?
For anyone who wants to design every detail themselves and needs many extra functions through apps. That freedom has a price: pages get restless more easily, and a lot of code can weigh on loading time.
What speaks against both?
Both are subscriptions with no ownership of the site. According to the help pages, export is not possible with Wix and only partial with Squarespace. Email costs extra with both in the long run. If you need multiple languages, you often pay for extensions.
What matters for photographers?
Large, sharp images that still load fast, and a design that steps back. Both builders can do that if images are uploaded at a sensible size. More important than the provider is restraint with effects. More on the industry under Website for photographers.
Our recommendation
- Elegant template, little tinkering, shop included: Squarespace.
- Full design freedom, lots of apps: Wix.
- Your own design without a builder and without upkeep: a built website.
freeehouse builds websites for creatives that are calm and image-led, in the look of your current site if you like. We don't charge for the build, you only pay for hosting, cheaper than today. Claim your spot on the waiting list
What does a shop cost with each?
According to the price pages, for online payments with Wix you need at least the Core plan at €25 a month plus tax. With Squarespace a simple shop already works on the Basic plan, with a 2% fee on sales, and without that fee from Core at €20.23 a month with annual payment. On top of that, both charge the payment service's fees. For a small shop with few products, Squarespace Core is often cheaper.
What is involved in switching between the two?
Switching from Wix to Squarespace or the other way round is always a rebuild. Plan it so that the new site is finished before the old subscription renews, back up original images and text, and redirect all old addresses.
Frequently asked questions
Is Squarespace more expensive than Wix?
Not at entry level: according to the price page, Basic costs €13.09 and Wix Light €14 plus tax per month with annual payment. With a shop, Squarespace Core is cheaper than Wix Core.
Which is better for photographers?
Many photographers like the Squarespace templates. With good image handling, both work.
Can I switch from Squarespace to Wix?
Yes, with a rebuild. Squarespace exports only parts of the content.
Which is better for Google?
Both offer the basics. Loading time, good content and one page per service matter more than the provider.
Sources
- Wix: Premiumpakete und Preise, accessed 23 October 2026
- Squarespace: Preise, accessed 23 October 2026
- Squarespace Help: Exporting your site, accessed 23 October 2026
- Wix Help Center: Exporting or embedding your Wix site elsewhere, accessed 23 October 2026
Providers' prices and terms change often. What counts is what's in your customer account and your contract. Not legal advice.
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